The Chinese market has become the business priority of travel companies across the globe. According to the 2011 BCG report on China Tourism, "Not long ago, most Asian tourists were from Japan, South Korea, or Hong Kong ? the region's most affluent markets. But that is rapidly changing. By 2013, China is expected to surpass Japan as the second largest travel and quality obsidian uggs australia boot on sale tourism market in the world. Yet China is still quality obsidian uggs australia boot on sale in its infancy." With in excess of 30% annual growth in outbound travel, China's out-bound travel market will have grown to triple the size of Japan's by 2020. Annualised, it is predicted that outbound travel from China will grow by 9% per annum in traveler volume, and 14% per annum in value.
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The numbers are exceptional, exponential and even intoxicating. And they are causing a rush to capture these millions of tourists excited to explore the world.
Success in capturing the Chinese traveller is not, however, a given. It is not about simply providing the right package for the right group. It may, in fact, not be about groups at all. This understanding of the complexity of entry into the China outbound market is well known by one of the world's leading travel companies, The Travel Corporation (TTC) recently invested into an Asian market fact finding mission to Beijing and Shanghai.
Founded over five decades ago, and under the leadership of Brett Tollman as global CEO, TTC now represents the world's largest privately owned travel and tourism company composed of over 25 international travel and tourism businesses
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